The Wall Street has a rather large following in Europe, with a circulation of 81,140, compared to the United States circulation of 2.1 million. This business expansion is advertised in the Wall Street Journal, being labeled as a smart in depth global political and business expansion that will allow for greater choices and news to be distributed.
This international business move will take place on April 16th and allow 250 locations to distribute the paper. While the news would be the same, the price of acquiring it is uniquely more than double. The London market would pay the equivalent to $5 US currency, while in comparison, the US market pays $1.50. Discovering how this new market takes to the price increase will be interesting. Also, I look forward to seeing how many US readers are willing to pay the $5 for receiving their news a few hours earlier. The price you pay for faster information is certainly a steep one.
[Kardos, Donna. "U.S. Edition of Wall Street Journal To Be Expanded to London."
The Wall Street Journal 2 Apr. 2008. 13 Apr. 2008